Hotel Fox


 508. Authentic Mythical Creatures are Excellent Value for One’s Money  

Talking about values. Hort see creating a hotel room as a responsibility: “Someone is going to live in this room for a while, they are going to breathe the atmosphere more intensely than someone just visiting like at an exhibition. The idea was to create modern mythical creatures that function like fables or tales that give a polemic viewpoint to everyday lives. Each illustration tells its own story to the viewer. It is the visitor that brings the different fragments together and builds his own story from them.”


Hort – Germany: Eike König and Martin Lorenz Frankfurt design team Hort has evolved over the past few years into one of Germany’s most successful design agencies internationally. Their particularly “German” style covers surfaces, textiles, photos and computer graphics and their work for the music industry and cultural institutions reflects a continuous process of reinvention. They feature regularly in the likes of Creative Review, Arkitip and This Is A Magazine and have collected a whole host of ADC awards.
www.hort.org.uk

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