HOTEL FOX

414. Complexity - reliability

Form and function. E-Types are also conscious of their pedagogic duties and hope that a stay in their rooms will make their guests think and reflect upon the different issues embedded in the design.
“The old rule of thumb does still exist: Never trust statistics with unnamed sources. Strive to create your own understanding of the data, and question causalities. Design is, and will always be a content-driven business… We’re all in the business of making sense.”

E-Types – Denmark: This Copenhagen brand agency has firmly made its mark on the Danish design scene. Their graphic design style is quite purist and an interesting blend of text and typography. They are the designers of the highly acclaimed new Danish daily newspaper “Dagen” and other customers include the Danish Ministry of Culture, Aquascutum, Georg Jensen and Levis.
E-Types are the functional scientists amongst the Hotel FOX artists and revel in the cool, sober discipline of their room designs.
www.e-types.com

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304. Self-confidence