Hotel Fox: Where You Can Sleep With Art

Imagine if a crew of distinguished graphic artists, illustrators, architects, and various other designer-artist types were given free rein to design a hotel from the ground up. That's pretty much what happened in Copenhagen earlier this year when automaker Volkswagen took over the Park Hotel and turned it into Hotel Fox.

No, Volkswagen isn't entering the hotel industry. The automaker simply wanted snappier digs in which to house the mass movement of auto-industry journalists who descended upon the city in Spring 2005 for the unveiling of the automaker's revamped Volkswagen Fox.

The hotel makeover has been a godsend for the neighborhood, the Jarmers Plads. The area has been thronged with tourists since the doors opened, and guests who've been lucky enough to get reservations can't stop talking about its transformation from run-of-the-mill hostel to an art gallery where you can live with the art.

We don't know if the great buzz about Hotel Fox has carried over to the Volkswagen Fox, but if the car is as cool as the hotel, sales should be brisk.